25 October, 2015

This Week In Videogames – 25/10/2015

It’s another week and a reasonable big one as far as game launches go, but not so much news front. Still I managed to scrounge up some real bangers, take a look!

Crime Is Cheap

Tis a good time for thrifty Battlefield fans; with Community Operations (a free community-driven map pack) releasing sometime this Fall for Battlefield 4, and announced this week, the Blackout pack for Battlefield Hardline. Blackout will be free, containing; the two maps Night Job and Night Woods (night versions of Bank Job and Backwoods), the night vision goggles gadget, two new weapons for all classes, as well as new music, assignments and more. It’s due to release ‘soon’. Battlefield 4 received a similar free night-themed pack earlier this year, but as we all know Hardline is the only Battlefield that matters…

Battlefield Hardline Blackout pack

(Via Gamespot).

Capitalism At Its Most Refined

As I alluded to a little last week when we covered the Assassin’s Creed Syndicate bird stunt, I have a genuine fascination with marketing; I also happen to have a passing interest in videogames as you may have guessed. It’s because of that fascination that I click links to articles discussing the brilliance of the announcement below devoid of even a shred of irony.

Call of Duty: Black Ops III  Ultimate Care Package

It’s not Guardian Fuel, which I maintain is the next logical frontier in Destiny’s marketing cycle, it’s something far greater. The “Ultimate Care Package” launches (I doubt that’s the terminology used by fast food chains) October 21st in Carl’s Jr. and Hardee’s, the meal is a ‘Tex Mex Bacon Thickburger’ with large fries and a large drink – sounds a little by the numbers to me, but hell who am I to say?

There’s also a sweepstake tied to the meal, the winners of which will receive the “Take Out” personalisation pack, containing weapon camos ‘decked out with a ketchup, mustard, and extra pickles themed design.’ There’s also a much larger ‘Treyarch VIP Experience’ grand prize too. Proceeds from sales made on November 11th will go to the Call of Duty Endowment.

Here’s two masterful quotes from Brad Haley, Carl’s Jr. and Hardee’s chief marketing officer:
“Call of Duty is the most beloved video game franchise in the world and one of the biggest entertainment brands of all-time, so partnering with Activision for the launch of the new Call of Duty: Black Ops III presents a great opportunity to bring our brands together,” 
“Our target customers love burgers, like our new Tex Mex Bacon Thickburger, and Call of Duty…”
You could argue and I suspect disprove his assertion that Call of Duty is the ‘most beloved’ game franchise in the world, but you cannot dispute that it is an opportunity to bring their brands together… Or that their customers love burgers.

(Via [a]listdaily).

Fallout BEER carlsberg

The Zesty Wasteland

Also on the dumb end of the marketing stick this week is Fallout 4, which is getting its own brand of beer. That part of me that enjoys reading about marketing tie-in’s agrees that the meal deal was probably the more fruitful partnership, given its target demographic and region, but there’s something inherently ‘cooler’ about alcohol that burgers can’t quite match. Fallout BEER (it’s literally called that) is the result of a partnership with Carlsberg UK, it can be ordered through Amazon UK; a case of twelve 330ml bottles costs £29.99 and they’ll ship November 5th. The BEER apparently has a “refreshing zesty hoppy taste and a floral aroma”, you know just like the wasteland.

There Are No more Red Doors

The Call of Duty: Black Ops III launch trailer landed this week, despite it not actually launching until November 6th. In customary fashion for a Black Ops game, The Rolling Stone’s Paint It Black blasts throughout, a connection far easier to grasp than last week’s Halo 5: Guardians trailer featuring Muse. I’m almost certain the entire series has been marketed to that very same song, some small part of me was hoping for a more reflective trailer put to Alannah Myles’ Black Velvet. I wonder where they’ll insert Avenged Sevenfold this year…

In all seriousness though the trailer look pretty cool, until the zombies claw their way in that is.

Thank Heavens I Don’t Like Dwarves

Total War: WARHAMMER finally got a release date of April 28th, 2016. There is naturally a pre-order bonus; the Chaos Warriors Race Pack, making it the single most compelling pre-order I can recall. Here’s the pack’s bestial trailer:

Also accompanying this announcement, the High King Edition was detailed.

Total War: WARHAMMER High King Edition

This edition will only be produced in a “single, extremely limited run”, the following is held within an ornate presentation box (the gold and green book-like box above):
  • A (metal) Grudge Ring with a rotating inner band, it can apparently function as a die.
  • A Skayer’s Whetstone Pendant, made of “genuine, functional whetstone”.
  • A Dwarven Drinking Horn and Stand.
  • A Canvas Map.
  • An Integrated Artbook, its part of the packaging.
  • A Metal Case, Pak not Steel Book.
  • An Insider Guide, containing tactical advice.
  • The Chaos Warriors Race Pack, which is also the pre-order bonus.
All for just £99.99.

An Unlikely Transmission Vector

No ridiculous video to end this shorter week’s news on, but I do have a series of equally ridiculous images courtesy of Kotaku and Inside Games, all from Resident Evil the Stage. This stage play, starring an all Japanese cast, takes place between Resident Evil 5 and 6, set in an Australian university. I have always been intrigued by the Resident Evil/Biohazard franchise, but haven’t played any of the more recent titles save Operation Racoon City, but that didn’t stop me appreciating the majesty below.  (Click to enlarge).

Resident Evil the Stage zombie attack

Resident Evil the Stage reading
Resident Evil the Stage tragedyResident Evil the Stage action

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